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  • Writer's pictureRobyn Mattison

6 Steps to Developing a Successful Strategic Plan for Your Business


A business without a strategic plan is like a ship without a captain or a map. It may drift aimlessly, lacking a clear direction and purpose, and may struggle to reach its destination. Without a strategic plan, a business may miss opportunities for growth and fail to address potential risks and challenges. It may also lack a clear understanding of its target market, competitive landscape, and resources required to succeed.

In the absence of a strategic plan, decision-making may be reactive rather than proactive, and the business may be forced to constantly shift course and adjust to changing circumstances without a clear understanding of the end goal. This can result in wasted resources and missed opportunities for growth and profitability. Getting started can be challenging, especially if you are new to strategic planning.

However, the benefits of having a strategic plan far outweigh the challenges of getting started. Some find it easier to seek guidance and support from experienced professionals or simply ignore it altogether. Following these steps can make the process less daunting.

Step 1: Conduct a thorough analysis of your current business environment.

It's essential to conduct a thorough analysis of your current business environment. This includes analyzing both internal and external factors that may impact your business. Internal factors include things like your company's financial resources, organizational structure, and current capabilities. External factors include economic conditions, competitive landscape, and industry trends. Conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is a good way to get a comprehensive understanding of your business environment. It will help you identify key areas of strength, areas for improvement, potential opportunities, and potential threats to your business. To gather this information, you can conduct market research, surveys, and interviews with customers and employees. Reviewing this information will help you identify opportunities for growth and areas where your business may be falling short, which will inform your strategic plan moving forward.

Step 2: Define your values, vision, and mission.

Step 3: Identify your key strategic objectives.

Step 4: Develop a strategy to achieve those objectives.

Step 5: Create an action plan and establish metrics for success.

Step 6: Communicate, Communicate, Communicate

To sum up, the steps to develop a successful strategic plan for your business:

  • Conducting a thorough analysis of your current business environment to understand your business's strengths, weaknesses, opportunities, and threats.

  • Define your vision, mission, and values to provide direction and purpose for your business and align the efforts of all members towards a common goal.

  • Identify your key strategic objectives, which are specific, measurable, and time-bound goals that align with your vision, mission, and values.

  • Develop a strategy to achieve those objectives, taking into account the strengths and weaknesses of your business, as well as the opportunities and threats in your business environment.

  • Create an action plan with established metrics for success that outline specific tasks, resources, and timelines needed to execute the strategy and achieve the objectives, tracks progress, and measures the effectiveness of the strategy.

  • Having a strategic plan that is easily accessible and shared with all staff, including senior company leaders, is essential for the success of any business. A well-communicated strategic plan helps to ensure that everyone in the company understands the direction, goals, and priorities of the business and is working towards a common purpose.

By following these steps, you can develop a clear and effective strategic plan that aligns with your vision, mission, and values and helps to achieve your key objectives and the next step of implementing and monitoring the plan.

Having a strategic plan in place provides a roadmap for the business, outlining clear objectives and a path to achieve them. It helps to align resources, people, and processes towards a common goal and provides a framework for decision-making that is guided by a clear understanding of the business's mission, vision, and values. Overall, a strategic plan is essential for the long-term success and sustainability of a business.

Reach out if you would like further information and clarification on these and other steps in the strategic planning process. We can help organizations create a strong and effective strategic plan that drives growth and success.


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